80% of New England Subaru owners surveyed [6,693 respondents] revealed that Subaru's all-wheel drive system was a MAJOR factor in their decision to buy a Subaru. Reasons often cited for this were adverse weather conditions, better handling characteristics, safety, and ability to navigate to remote areas.
Other key reasons for buying a Subaru included safety, quality, reliability and fuel economy. The majority of Subaru owners believe in substance over style and appreciate value for the money. Others buy Subarus because they're simply fun to drive!
Fortune Magazine calls Subarus "The Best Cars Money Can Buy." They state, "Subaru has racked up more endorsements by independent arbiters of automotive quality and safety than just about any other manufacturer. Consumer Reports rates Subaru above Mercedes-Benz, BMW, and every other manufacturer in performance, comfort, utility, and reliability, and says the company makes the best cars in America.
"ALG (formerly Automotive Lease Guide), the industry's arbiter of residual value and used-car prices, named Subaru the leader in retained value among mainstream brands."
Who drives Subarus?
The real question is, "Who doesn't drive a Subaru?" Subaru ownership crosses all occupations, ages and income levels. There is a Subaru for everyone. Owners appreciate the elegant design (engineering) and the sense of control when driving through a foot of unplowed snow up a steep driveway to get home. And dogs. Dogs love to ride in and drive Subarus!
Other interesting tidbits...
Top three brands replaced by a Subaru are Toyota, Honda and Ford
32% rated Subaru as their most trusted brand followed by Apple 21%, Sony, L.L. Bean and Samsung.
76% own either a dog or cat.
Crash test dummies LOVE Subarus!
Insurance Institute for Highway Safety named Subaru a Top Safety Pick or Top Safety Pick + * across its entire product line, a distinction no other manufacturer can claim.