SUBARU OUTBACK vs TOYOTA VENZARecently, Toyota has been targeting Subaru's Outback vs the Toyota Venza. It's no wonder considering the Subaru Outback outsells the Toyota Venza 3 to 1.
Toyota's tagline is "Versatility Made Stylish". Their TV commercial features two "granola looking hippies" (left) at a recreation area standing beside their brown Outback with a crappy looking old canoe on top vs city yuppies pulling their designer bikes off a "stylish" Venza. The premise is that the Venza is "just like an Outback, only more stylish" and with more room. But is it really? And what about the $2,600+ higher price tag for the Venza? No mention of that in the ad. And finally, Toyota's portrayal of Subaru owners hardly endears them to the Toyota brand. Based on what we know about Subaru owners (active, highly intelligent, individualists), Toyota got it all wrong. In fact, just the only thing these two vehicles have in common is that they both have four wheels!
On this page, we will compare two comparably equipped vehicles - without hype by looking at: